Interface designs should be:
- simplified and elegant
- devoid of as much clutter as possible
- help the user get through the task at hand
However, they also need to communicate the story and brand at play. I find this last piece often missing from so many of today's websites and applications.
Dealing with design that has to work on desktops, tablets and phones is difficult, sure, but defaulting to a white page with text, often robs you of your brand.
These days, when I deliver designs, they come in desktop, tablet and phone sizes, are delivered to developers with access to full specs and, when absolutely necessary, with working prototypes.
ESPN Digital Sites Directory
ESPN sells advertising across scores of outlets across many different platforms; TV, radio, internet and print. In fact, the full width and breadth of ESPN's reach is so large that even our sales teams have a hard time holding it in their heads, much less relating it to their clients. The Ad Sales team needed a tool that made it easy to visualize all of their available outlets.
The Web Team created the Digital Sites Directory as a tablet-first app with two distinct views: a stacked folder view and an org chart view. This combination of views allow sales team members and clients to visualize the best package of advertising venues for any product or service.
AIS: Bootstrap App
The Syndication app rewrite faced a number of design challenges, the largest of which was the main contract view. This view had a massive amount of data entry, most of which was hidden behind seven different tabs, making the page difficult to work with and something of a nightmare for data validation.
I introduced a new design, streamlining all of the data into a single, scrollable page with anchor points at each section and a static navigation bar providing rapid access to each section.
The new design decreased time spent on the page and delighted the users, elevating their overall morale while in the system.
Dave Spielman and his crew create some of the most beautiful wooden structures in New England. The woodwork in the floors, walls, beams and vaulted ceilings is elegant and a vision to behold, to walk through, to touch. However, his website communicated none of that.
Designing his new website, I made sure that his craft was front and center, working to make the interface compliment it, rather than dominate it. After all, when you hire Dave, you're hiring one of the best in the business, and you should know it.
Abol Premium Coffees
Abol Premium Coffees has a noble cause: to bring the richest, best coffee from Ethiopia directly to coffee drinkers while paying their farmers a fair price for their crops.
First and foremost, their website and other digital messaging needed to communicate luxury; the best of the best; top shelf. My designs, right down to the addition of the orange cup (they mentioned wanting to sell the orange mugs with their logo on them) were just what they wanted.
An impressive vision, an impressive company. It was my privilege to work with them.